Getting Ready for Black Friday – 7 alternatives to offering a discount

1) Create A Bundle

Bundles are a popular option because it offers your clients a good value and encourages people to make a larger purchase than they might otherwise make. You could create bundles based on themes (e.g., time-saving solutions, easy meal ideas), product popularity or your newest products/services.

2) Offer A Bonus

Bonuses not only add value but also helps to distinguish yourself from the competition and can persuade people who were uncertain, to go ahead and make the purchase. This is why many major brands, across all categories of products, offer bonuses.

A good bonus is a product or service that compliments what the customer is purchasing. For example, if you are offering a 6-week weight-loss program, bonuses include a weekly check-in or a recipe ebook. 

3) Pay What You Want

 

This is a good method of attracting potential clients/customers who might be interested in your offer but are hesitant to commit at this time. By offering the ability to try a “sample” product/service you are more likely to build loyalty in the long run. An effective Pay What You Want offer is one that is a scaled down version of something you already sell or complements your current products/services. It should NOT be something you have previously offered for free.